PR TRAVEL CREDENTIALS
The Zimmerman brand of public relations is measured at the bottom line and, ultimately in the return on investment. More importantly, it is measured in the number of visits, reservations, positive sentiment, brand engagement, and the impact on our client’s business goals and objectives.
Our business was founded with one simple vision:
“When Clients Succeed, We Succeed.”
That same vision continues to guide the agency today.
- Founded in March, 1987 by Curtis and Carrie Zimmerman.
- Currently employs 125 amazing professionals.
- Ranked among the three largest PR firms in the hospitality and travel category.
- Won more than 500 awards for creativity including: HSMAI Adrian, Webby Awards, One Show Awards, Magellan Awards, NY Art Directors, Communication Arts, D&AD Awards, ESTO Awards and more.
- Awarded multiple EFFIE awards for marketing effectiveness.
- Today, owned by Omnicom but operating with the same entrepreneurial spirit as our founders.
Our approach to PR is different. Yes, we have to be strategists, marketers and newsmakers.
What differentiates us is our ability to be Houdinis, storytellers and moneymakers.
Account Management
The agency will assign an experienced team of public relations professionals to plan, manage and oversee efforts to generate positive exposure, engage key audiences and develop plans and action to achieve identified business objectives.
Strategic Planning
The firm will craft a strategic plan tailored to your unique business objectives. Through research and analysis, we will identify effective message platforms, positioning strategies, key audiences, and targeted tactics to amplify your message.
Media Relations & Publicity
The agency will develop and/or maintain relationships with journalists, reporters, editors, and other media professionals and will proactively pitch story ideas, arrange interviews, and coordinate media opportunities to gain positive exposure.
Creative Concept Development
The agency will develop creative storylines and angles to aid our ability to gain exposure. The development of creative concepts is included in the monthly fee. Cost associated with executing the ideas or activations will be estimated an approved in advance.
Influencer Management
The agency will identify and collaborate with relevant influencers to amplify brand messaging and reach and inspire target audiences. The agency will ensure alignment with brand messaging while fostering engagement between influencers and their audiences.
Awards & Recognition
The agency will assist in identifying relevant industry awards and recognition opportunities. The agency will collaborate on award submissions and leverage these accolades to promote and leverage exposure as an industry leader.
Proprietary Z-INK
The agency will utilize the proprietary Z-INK (Integrated Network Knowledge) process to gain additional depth and strength of internal resources in an effort to gain positive exposure through direct media relations.
Crisis Management
Our core Crisis Response Team (CRT) convenes media strategists, specialists, social media strategists and tacticians to manage unexpected events and situations which may threaten or otherwise disrupt operations. We focus on maintaining the trust of critical audiences while advising on and executing a best-practices based response.
Sample Experience.
Sample Experience.
Other Travel Experience.
Other Travel Experience.
